CUSTOMER BONDING, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY (STUDY ON THE CUSTOMER OF “SMEs MARTABAK HOKKY KAWANUA” IN TONDANO)

This research was conducted on Martabak Hokky SME customers in Tondano city, with the aim of knowing how level influence Customer Bonding to Loyalty, and Satisfaction especially SMEs we studied, addition that, this will also look at joint Loyalty from studied. Quantitative method multiple regression analysis is that choice be used study, by taking a sample 1 10 people. The findings test obtained show there significant effect it can explained good help increase Loyalitas significantly. next result shows partially so said if increases, as Customers significantly well, final results study simultaneous studied other words, customer loyalty strongly influenced better Satisfaction. It suggested manager UKM Kawanua able pay attention maintain order continue form strong customers, buy products, for further see more deeply about paying variables were not study.